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There are very few people today who would disagree with the opinion that the mass
media have a powerful influence on shaping life in the modern world. Nevertheless, the
introduction of Mass Media Studies in American schools and universities was opposed by
some people. Many educators were worried that the focus in this new academic subject
would be on less important matters, such as rumours or gossip concerning movie stars
and what are now known as celebrities. However, it is the responsible behaviour of
curriculum designers and teachers which has largely prevented such a development. The emphasis has been on how television, the press and the new technologies are organised
and controlled.
Film Studies, which is a branch of Media Studies, is a very popular optional course as
motion pictures are particularly interesting to teenagers and college students. Apart from
describing the way the Hollywood studios make movies, the course also includes general
principles about movie making. The increasing availability of reasonably
...priced, light digital cameras, and access to Internet sites, such as YouTube, has made it
cheaper and easier to produce movies and to find viewers for the movie. In a world where
young people are repeatedly criticised for lack of imagination and lack of independence,
the ability to understand how society works and a chance to become actively involved in
the world, are important benefits which come from having Media Studies on school and
college curricula.

1. Who believes that the mass media have an important role in today’s society? a.
only university students
b. a small minority of Americans
c. influential members of society
d. nearly everyone
2. Who is responsible for Mass Media Studies being a successful school subject? a.
course planners
b. the press
c. technologists
d. students
3. Why is Film Studies a popular course? a. because students want to enter the
movie-making business
b. because it provides variety in students’ curricula
c. because students have a keen interest in movies
d. because students are taught in Hollywood studios

4. According to the text what is one of the advantages of doing Media Studies? a. It
helps students understand the world around them.
b. It helps students become more creative.
c. It helps students make a career choice.
d. It helps students become more independent.
5. Why did it take a long time for schools to include Mass Media Studies in the
courses offered? a. There was not enough information on movie stars.
b. The term ‘celebrities’ had not yet been invented.
c. There was a fear that it was not a serious subject.
d. Too many people were gossiping about education.